Space Products & Innovation
Retail, Finance, and Corporate Services
New technologies allow satellites to play a key role in Virtual Private Networks (VPN) — the ability to have secure network communications over the Internet. This provides a relatively inexpensive solution to management and communications challenges of geographically dispersed companies.
The Space Report 2006 noted the increasing trend of retail stores delivering advertising content through digital signage. Recent market research has shown that digital signage, or narrowcasting, is becoming increasingly popular and is on a path to sustainable growth.
Retail stores themselves have been increasing the use of “digital signage,” in-store TV or radio content that features programming and advertisements produced exclusively for viewing in the store.
Inventory management is a crucial element to the profitability of retail stores, and this process has come to incorporate satellite capabilities at critical moments. The most sophisticated retail outlets collaborate closely with their suppliers; for instance, when a Proctor & Gamble item is scanned for purchase at a retail store, a message is sent via satellite uplink to the factory.
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According to OECD’s Space 2030, satellites have the ability to reduce the digital divide and provide telecommunication infrastructure, opening markets for e-commerce. E-commerce applications are well established and expanding broadband networks via satellites is likely to have a strong effect on the economy and electronic trade in the near future.